Blogging platforms like WordPress, Blogger and HubSpot’s in-built system have made publishing content on the web easier than ever. Now that you have a clear understanding of your keywords, and
optimised your website for search engines, the next step is to attract more visitors.
The effectiveness of traditional, offline marketing is notoriously hard to gauge, but there’s no reason why you can’t add online elements to provide measurable ROI, audience engagement and social sharing.
Here are five quick ways to integrate online into your existing offline efforts, or include them if you’re putting your campaign together now.
While Twitter, Facebook, LinkedIn, Google+ and Pinterest are all different social media platforms, they have something fundamental in common: the element of information exchange. The creation of a good
marketing offer to promote makes your job on social media much easier, because now you have interesting content to share.
Working out your keywords is an excellent way to take that first step into internet marketing. This simple task helps you think more about your target audience, but more specifically, the queries they might
enter into Google and other search engines that you hope will lead to your website. Read our 3-step guide to creating and utilising your first keyword list.
Media releases are excellent tools for reaching out to journalists, bloggers and publications catering to your industry. But when it comes to Inbound Marketing, how can we incorporate media releases
into our closed-loop setup, if at all? Here are three quick and easy ways to start thinking strategically about distribution, measurement and lead nurturing journalists.
Anyone familiar with Search Engine Optimization (SEO) understands the importance of inbound links, but the Panda and Penguin Google updates led to a shift in the way those links are evaluated. While the focus has always been on link quality, several other aspects – such as the source of those links – have entered the picture. If you have
bad links, Google could penalise your website and lower your search engine rankings. The Disavow Links tool could protect you against such penalties, and have the added benefit of improving your SEO.
Content Marketing is becoming increasingly more sophisticated as companies gain more experience creating different types of content. As marketers build their expertise in blog writing, white paper creation, video production and webcast scripting, are we entering
a media world traditionally inhabited only by publishers? Versio2 asks, is there a difference any more, how can we think like publishers, and is there an inherent danger?
Facebook has very quietly reversed its stance on placing Calls-to-Action (CTAs), pricing details and other visual advertising tricks in its cover images and Timeline ads. This is big news for companies
wishing to make better use of their online real estate, but is it true? Versio2 spoke to Gabriella Cseh, Facebook’s Head of Public Policy CEE.
You’ve created an amazing product, service or special offer, now all you need is a strategy for finding potential customers. This is lead generation 101, and in the world of Inbound Marketing, that means
great landing page design; clever placement of Calls-to-Action (CTAs); the all-important lead sign-up form; and promoting in the right way.
