High-profile animal loving organization PETA released its “Boyfriend went Vegan” viral marketing stunt on February 6th. Since then, it has had more than 2 million views on YouTube in just two weeks, despite angering many, stirring up controversy and receiving three times more “dislikes” than “likes”. Can it be judged a success, and more importantly, what marketing lessons can we learn from this and other controversial viral videos?
Pinterest is one of the fastest growing and most curious social phenomenons on the Internet right now, and everyone’s talking about it. But why are small businesses, lone designers and entrepreneurs, often making and selling their products from home, doing so well out of it? The photo sharing site is awash with red and pink gifts this Valentine’s Day, so it seems the perfect opportunity to discover the power of Pinterest.
Question: How do you make the most of 30 seconds of TV airtime, when it costs $3.5 million? Answer: Social Media Marketing. Out of the 54 commercials aired throughout yesterday’s Super Bowl XLVI, around half included references to Social Media, from Twitter hashtags to Facebook fan pages. It would seem that big budget advertisers are turning to Social Media and Inbound Marketing to get extra value beyond traditional “outbound” marketing.
Airtime for yesterday’s Super Bowl commercials went for a staggering $3.5 million for just 30 seconds. With airtime at an absolute premium, many advertisers used Social Media to extend the lifetime of their Super Bowl TV ads for a fraction of the cost. Here’s our Top 10 list of marketing winners, and why.
