All hail the QR code! Ever the bridge between visual and online marketing, not least of all in our home country Switzerland. Here are 5 great examples of Swiss online marketing campaigns that feature QR codes. Fast cars, fast motorbikes, Maria Sharapova, solid gold bars and a generous serving of Swiss cheese – we’ve got it all!
Before running its month-long Facebook campaign in November, Estonian hotelier Unique Hotels had around 400 fans. If it were to place one fan in every room in its portfolio, it would fill all four of its hotels twice over, not bad. However, by the end of the campaign, it had received more than 12,300 ‘likes’ – that’s enough social networking users to fill the same four hotels 60 times over. Much better
The vultures are circling. Remember the Dot-com bubble? You know, the one that burst? Facebook is singlehandedly relaunching the Internet stock market frenzy this year with expectations of an Initial Public Offering worth a staggering $100 billion* – that’s one of the largest IPOs ever.
Be afraid, be very afraid. On March 1st Google is going to create a single privacy document, pool all your data and use it for all sorts of scary Orwellian mind-reading features. But wait, doesn’t Google do that already? There are very interesting marketing implications, but what’s the real revelation – the fact that Google is using our data this way, or that there are Internet users who aren’t already aware of it?
