Dynamit Advergame

In cooperation with Taevas Oglivy, Versio2 developed created a promotional Flash Advergame for Dynami:t Red energy drink.

Brief
As part of an integrated marketing campaign, the client needed a Flash game to stimulate awareness and drive targeted traffic coming in from traditional advertising and below the line. The principles of the interactive game were to keep it fun, simple and viral.

Solution
The gameplay was made simple with controls actionable by the mouse.  Each of the 3 levels becomes progressively harder with players achieving high-scores by defeating the most sandmen. A “Top Ten” high-score functionality and dynamic background was made possible.