NYC Condom Campaign (mini-site)

The New York City Department of Health selected the Versio2 team to design the website and advertising campaign for the launch of the first official city condom in the United States.

Brief
Versio2 participated in an open pitch and won against local agencies in New York to design and develop a mini-site and outdoor advertising campaign for the New York City Department of Health and Mental Hygiene. The objective of the mini-site was to present the initiative of the first municipally branded condom and allow visitors to easily find the different locations that distributed the free condoms via Google Maps. 

Solution
Versio2 created an interactive mini-site and an outdoor advertising campaign for the NYC Condom initiative. The Flash website was designed within the context of a night skyline of Manhattan. The website includes information on the NYC Condom, media related documents, fun animations and a dynamic map of NYC pointing to the location of over 100 shops, bars, clubs and clinics where the NYC Condom is freely distributed.