Were refreshing our Top 5 Facebook social media marketing tips for 2013. You can see the original article here.
Representing the vanguard of a new marketing movement in Switzerland has been a tough but worthwhile challenge for Versio2, largely because the introduction of US-born Inbound Marketing has highlighted some interesting challenges.
TOFU, MOFU and BOFU this has nothing to do with curdled soya milk, yet everything to do with attracting visitors, capturing leads and nurturing them with highly targeted communications and offers.
Earlier this week we went in-depth into the world of Pay-Per-Click (PPC) advertising in The State of Paid Search Marketing in 2013. Today, lets take a more lighthearted view of PPC, and in particular Google AdWords.
In this nod to the good work of our inbound marketing partners HubSpot, we’ve collected some of the latest statistics concerning paid search marketing, known commonly as Pay-Per-Click (PPC), to make some predictions about its future in 2013 and beyond.