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The State Of Paid Search Marketing In 2013

In this nod to the good work of our inbound marketing partners HubSpot, we’ve collected some of the latest statistics concerning paid search marketing, known commonly as Pay-Per-Click (PPC), to make some predictions about its future in 2013 and beyond.

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3 Surprisingly Simple Ways To Link Online And Offline Marketing

The effectiveness of traditional, offline marketing is notoriously hard to gauge, but there’s no reason why you can’t add online elements to provide measurable ROI, audience engagement and social sharing. Here are five quick ways to integrate online into your existing offline efforts, or include them if you’re putting your campaign together now. 1. The [...]
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The 9 Elements Of On-Page Website Optimization (SEO)

The purpose of Search Engine Optimization (SEO) is to increase your website’s ranking for chosen keywords. But did you know that SEO can be divided into two separate categories – on-page and off-page? Even though on-page SEO only accounts for about 25% of how search engines score, it’s worth tackling first since it can be improved [...]

How To Generate Leads And Get More Business Online

You’ve created an amazing product, service or special offer, now all you need is a strategy for finding potential customers. This is lead generation 101, and in the world of Inbound Marketing, that means great landing page design; clever placement of Calls-to-Action (CTAs); the all-important lead sign-up form; and promoting in the right way.  STEP [...]

Quick Things To Do With Xing

From freelancers and agencies, to SMEs and large corporations, if your business is based in or has strong ties to the German-speaking countries of Europe – Germany, Austria and Switzerland – you’re likely to have come across LinkedIn rival Xing (read our Bluffers' Guide here).  New to Xing or seasoned pro, there are always new tricks to [...]