For many SMEs, the question arises again and again: do we really need marketing, and if so, should we hire someone or outsource the necessary services?
In this article, we look at what constitutes online, inbound and content marketing, how these forms of marketing work together as part of a comprehensive ‘lean’ approach, what their key elements are, and how it can all be best applied for business results.
There are risks involved in being online, some of which are hard to foresee and manage. However, it’s not a question of absolute risk; it’s a question of how the relative risk that comes with change is managed, and what the risk-benefit ratio looks like, discusses Versio2 Managing Partner Stephan Burckhardt.
Since content is the most important contributing factor for SEO, properly targeting it to a company’s customer personas is essential.
Versio2 Digital Marketing has launched its latest ebook entitled Lean Marketing – A Guide for Executives, a 48-page ebook that focuses on how the latest marketing practices fit with a lean business paradigm, and how inbound marketing provides a perfect solution to help forward looking companies obtain and keep a competitive edge.
Webinars are among the most popular ways to educate and interact with customers online, and their popularity is increasing steadily.
You may not know it by name, but if you’ve subscribed to communications from a few different companies –a newsletter, for example – the chances are you’ve experienced double opt-in marketing.
Since returning from North America last year, I’m impressed to see how Swiss businesses continue to be highly successful on the world markets and often need little to no marketing.