The 6pm Group based in Malta launched its SnapUp prototyping tool online with a new HubSpot COS website (developed using an agile methodology) and an inbound marketing campaign.

The three-month campaign produced fast results in both driving traffic to a new, previously unknown site as well as beta-user sign-ups from the services’s target customers. Read the full case story in our Work section.

The campaign used multiple online marketing tools and started obtaining leads through landing pages while the site was being developed. Below is a snapshot of some of the results from the HubSpot dashboard for the SnapUp launch.

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HubSpot dashboard of launch campaign for prototyping tool SnapUp

Using the advanced Content Management System HubSpot COS (see article on how it is out-of-the-box reponsive and its business benefits), Versio2 was able to execute the site quickly and start leading visitors and leads on a simple and effective conversion path. For more details, see the full case story.

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Stephan Burckhardt

This marketing vet is based in Greater Vancouver, Canada. He has worked in B2B marketing in Silicon Valley and Europe, was CEO of a large agency serving B2B startups, trans-nationals, and everything in between. Focus: technology, healthcare, professional services.
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