Strategic consultant Kamales Lardi in a 40-minute video interview with Stephan Burckhardt addresses key questions on social media strategy and best practices.

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Social media is coming into ever wider use by businesses of all sizes, yet forays into this dynamic medium lack a strategic foundation and disappoint in their results. Here are the issues Kamales will be addressing:

  • Why social media needs a strategy
  • Key points in developing one
  • Experience with Swiss companies in social media
  • Differences from companies in North America & rest of the world
  • Business case for SMEs to gain bottom line benefit from social media
  • Purpose & application of social media assessment tool how do you apply it
  • How to connect physical client activities with social media & digital assets
  • Example of a successfully implemented social media strategy

Lardi is the author of Social Media Strategy – A Step-By-Step Guide To Building Your Social Business (vdf Hochschulverlag) and runs her own strategic consulting practice in Lachen, Schwyz.

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Stephan Burckhardt

This marketing vet is based in Greater Vancouver, Canada. He has worked in B2B marketing in Silicon Valley and Europe, was CEO of a large agency serving B2B startups, trans-nationals, and everything in between. Focus: technology, healthcare, professional services.
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