Lean marketing enabled IAM-CARE to successfully launch its online healthcare platform for dementia and Alzheimer’s caregivers in the US market.

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To generate results quickly, the Swiss startup engaged in a three-month inbound marketing campaign to build awareness, website visits, leads and beta members. Read our latest inbound marketing case study including details on strategy, setup, branding and results.
Written by
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Stephan Burckhardt

This marketing vet is based in Greater Vancouver, Canada. He has worked in B2B marketing in Silicon Valley and Europe, was CEO of a large agency serving B2B startups, trans-nationals, and everything in between. Focus: technology, healthcare, professional services.
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