It’s no secret that small and medium businesses (SMBs) can reap great benefits from integrated marketing platforms, which allow companies to align their messages across varied channels and automate their marketing workflows.
Its a simple question, but one many companies fail to ask. All too many websites are simply online brochures, missing out on excellent sales and marketing opportunities.
In the final instalment of our nod to Douglas Adams classic radio plays and books, its the turn of measurement, analysis and refinement and Search Engine Marketing (SEM) including Pay-Per-Click (PPC), to receive the Dont Panic! treatment.
Drowning in a sea of social media, blog posts, newsletters and landing pages? Grab hold of the wrong digital assets and theyll drag you down, BUT link them together effectively and youll build a raft to take to the marketing promised land.
Having created a marketing campaign from start to finish, you must now revisit each element and judge they performed individually.
Last week we discussed privacy in the context of cookies. This week, we take a broader look at privacy in internet marketing, specifically, how to instil a sense of it an audience increasingly wary of our more sophisticated inbound techniques.