Marketers have long predicted the demise of email marketing, but it still remains one of the most powerful and inexpensive ways to grow a business.
You may not know it by name, but if you’ve subscribed to communications from a few different companies –a newsletter, for example – the chances are you’ve experienced double opt-in marketing.
Its a simple question, but one many companies fail to ask. All too many websites are simply online brochures, missing out on excellent sales and marketing opportunities.
Search for bulk email internet marketing in Wikipedia and youll be redirected to an article on email spam. Unfortunately, bulk email and spam are interchangeable terms these days, owing to methods which have annoyed and infuriated internet users for many years.
How can companies double their email newsletter click-through rates, enhance their brand visibility and strengthen relationships with their subscribers, contacts and partners? Read how Versio2 helped one client do exactly that, and find out how you can do the same.
Were back again with Part 2 of our internet marketing refresher, bringing marketing managers up to speed on all things online.
Drowning in a sea of social media, blog posts, newsletters and landing pages? Grab hold of the wrong digital assets and theyll drag you down, BUT link them together effectively and youll build a raft to take to the marketing promised land.
Last week we discussed privacy in the context of cookies. This week, we take a broader look at privacy in internet marketing, specifically, how to instil a sense of it an audience increasingly wary of our more sophisticated inbound techniques.