Social media are constantly evolving and the platforms are changing along with how their company pages are specified. To help you find your way, we have published the third edition of our internet marketing guide to social page specifications.
Facebook has launched two new features that present some interesting opportunities for online marketers hashtags and comment images.
Search Engine Marketing (SEM) or Optimisation (SEO) which is better? Versio2 Managing Partner Stephan Burckhardt discusses efforts in paid and organic search results in an Inbound Marketing world.
There are two ways to get to the top of search results pages PPC advertising, which you have to pay for; and SEO, which is essentially free.
Earlier this week we went in-depth into the world of Pay-Per-Click (PPC) advertising in The State of Paid Search Marketing in 2013. Today, lets take a more lighthearted view of PPC, and in particular Google AdWords.
In this nod to the good work of our inbound marketing partners HubSpot, we’ve collected some of the latest statistics concerning paid search marketing, known commonly as Pay-Per-Click (PPC), to make some predictions about its future in 2013 and beyond.