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The State Of Paid Search Marketing In 2013

In this nod to the good work of our inbound marketing partners HubSpot, we’ve collected some of the latest statistics concerning paid search marketing, known commonly as Pay-Per-Click (PPC), to make some predictions about its future in 2013 and beyond.

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The 9 Elements Of On-Page Website Optimization (SEO)

The purpose of Search Engine Optimization (SEO) is to increase your website’s ranking for chosen keywords. But did you know that SEO can be divided into two separate categories – on-page and off-page? Even though on-page SEO only accounts for about 25% of how search engines score, it’s worth tackling first since it can be improved [...]
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How To Disavow Bad Links And Drive Search Traffic

Anyone familiar with Search Engine Optimization (SEO) understands the importance of inbound links, but the Panda and Penguin Google updates led to a shift in the way those links are evaluated. While the focus has always been on link quality, several other aspects – such as the source of those links – have entered the picture. [...]