Search Engine Marketing (SEM) or Optimisation (SEO) which is better? Versio2 Managing Partner Stephan Burckhardt discusses efforts in paid and organic search results in an Inbound Marketing world.
There are two ways to get to the top of search results pages PPC advertising, which you have to pay for; and SEO, which is essentially free.
UPDATE (July 2): The repercussions of Facebook's unwanted email changes are being felt far and wide, it seems, and with some very serious implications indeed. Work-related email addresses are changing without warning as Facebook-linked contact books update automatically, and there are reports of important emails going astray. Read more from CNET. Seemingly without warning, Facebook [...]
All hail the QR code! Ever the bridge between visual and online marketing, not least of all in our home country Switzerland. Here are 5 great examples of Swiss online marketing campaigns that feature QR codes. Fast cars, fast motorbikes, Maria Sharapova, solid gold bars and a generous serving of Swiss cheese weve got [...]
At a panel on social media and Corporate Social Responsibility held at the recent GLOBE conference in Vancouver, BC, social media was confirmed as an essential tool to leverage discussions on sustainability into broader audiences. Here are seven recommendations expert panelists from Microsoft, Treehuggers (the worlds leading green blog), and Dialog, one of Canadas largest [...]
What are the factors that will shape the way companies use social networks as Internet marketing platforms in the coming year? Timeline, mobile ad serving, Google Search+ and more. Read our guide to the biggest changes to Social Media Marketing in 2012 and make sure youre ahead of the game. Jump to: Facebook / Twitter / LinkedIn / Google+ Facebook Facebook is [...]
Be afraid, be very afraid. On March 1st Google is going to create a single privacy document, pool all your data and use it for all sorts of scary Orwellian mind-reading features. But wait, doesnt Google do that already? There are very interesting marketing implications, but whats the real revelation the fact that Google [...]