Versio2 Digital Marketing has launched its latest ebook entitledLean Marketing – A Guide for Executives, a 48-page ebook that focuses on how the latest marketing practices fit with a lean business paradigm, and how inbound marketing provides a perfect solution to help forward looking companies obtain and keep a competitive edge.
Over the past two months, we’ve published previews and extracts from the guide providing valuable information to company executives and senior management wishing to understand the true potential of lean marketing and answer many key questions:
- The Executive’s Online Marketing Survival Kit
- Why is Double Opt-in Email Marketing so Important?
- An Executive’s View of Online Marketing Today
- What Drives Customer Behaviour?
- What is the Lean Marketing Paradigm?
- Why B2B Companies Need Marketing: an Executive Perspective
- PREVIEW: Executive Guide to Online Marketing
Download the guide for FREE today, and receive all the above content and more in one fully researched and illustrated ebook, written by Versio2 Managing Partner Stephan Burckhardt.
Stephan Burckhardt – author of Lean Marketing – A Guide for Executives – ran, owned and sold a CHF12 million Swiss communications business, consulted startups as well as mature companies in Silicon Valley and Switzerland for a couple of decades, and developed countless off- and online communications solutions for six of the top ten Swiss brands and six of the top ten pharmaceutical companies worldwide. He is a mentor for the MBA program at the University of Victoria’s Gustavson School of Business and has completed executive education at Stanford GSB and INSEAD.